Director of Sales

We built a product that AEC teams refuse to give up. The question isn’t whether this scales — it’s who builds the engine.

SiteMarker is the field data platform construction has been waiting for — 2.7x growth, 133% NRR, and 100% renewals, all without a sales team. The next chapter is a sales org built from scratch — and a meaningful stake in what it creates.

SiteMarker
The Company

SiteMarker

The digital source of truth for field data collection and management in the AEC industry. Field teams document data on-site with a mobile device, create reports in minutes, and collaborate with stakeholders in real time — all anchored by live geolocation on construction drawings.

$0K
Annual Recurring Revenue
2.7x
YoY Revenue Growth
$0M
Capital Raised
96%
Funded by AEC Insiders & SaaS Operators
Landon Messal
Founded by Landon Messal, P.E. — a licensed civil engineer who lived the field data problem firsthand and built the tool he wished he had.
The Problem with Field Data

A $2 trillion industry running on handwritten notes and camera rolls can’t communicate or report efficiently

AEC firms lose billions every year to delays, rework, and litigation — all rooted in the same issue: field data that’s unstructured, siloed, and impossible to act on.

20%
Slower Project Timelines
Completion timelines have slowed 20% since 2020 due to coordination failures in the field.
42%
Increase in Litigation Costs
Cost of construction disputes has surged 42% since 2022 — driven by poor documentation.
12%
Rework on Every Project
Regular rework adds 12% to project costs on average — most of it preventable with better data.
📷
Photos buried on phones
✍️
Handwritten notes
📍
No geolocation
📄
No auditable paper trail
Only 4%
Of all field data is structured, accessible, and usable
McKinsey & Company, The Next Normal in Construction — the other 96% is lost in photos, texts, and paper.
The SiteMarker Advantage

What if the report
wrote itself on-site?

A simple tool to know where you are, communicate where you were, what you saw, and what needs to be done. SiteMarker replaces the patchwork of phone cameras, handwritten notes, and spreadsheets with a single, location-aware platform.

01
Locate
Geo-locate yourself on-site and walk on top of construction drawings in real time.
02
Document
Drop pins with photos, notes, and action items — creating a defensible record of work done.
03
Report & Communicate
Generate polished daily or weekly reports from your pins in a few taps. No office time required.
04
Take Action
Assign and track punchlist items, approvals, and safety issues with stakeholders in real time.
SiteMarker on mobile
Market Opportunity

A massive market that’s barely been touched

Construction is one of the least digitized industries on earth. The firms that need SiteMarker already exist — 700,000 of them.

TAM
$25.2B
SOM
$630M
700,000

Construction Firms in the U.S.

Total addressable customer base across all AEC verticals. At $36K ACV, the total opportunity is $25.2 billion.

17,500

Near-Term Capturable

Mid-market firms across civil engineering, homebuilding, utilities, and DOT — the buyers most likely to adopt. At $36K ACV, that’s $630M in obtainable revenue.

Ideal Customer Profile

Civil Engineering Firms National Home Builders General Contractors Municipalities & Utilities Clean Energy Developers Landscape Architects SWPPP Inspectors
$6.3B
Untapped Corporate Value
$630M SOM at a 10x revenue multiple. That’s the enterprise value waiting to be built in this market.
Traction

Zero churn. 100% renewals.
And the curve is steepening.

3.9x growth in two years with founder-led sales. $114K in new ARR added in the first 8 weeks of 2026 alone. All without a structured sales team.

$0K
Annual Recurring Revenue
0x
YoY Revenue Growth
0%
Net Revenue Retention
0%
Churn to date
$2M $1.5M $1M $500K $0 $128K $207K $391K $505K $1.7M +$114K in 8 wks 2023 2024 2025 Today 2026E Actual Actual Actual Feb ’26 Projected
Growth Goals
Near-Term
$2M ARR
1 sales team • 67 accounts
Short-Term
$10M ARR
4–5 sales teams
Medium-Term
$50M ARR
US market saturation
Our Current Client List Includes
Lennar
Kimley-Horn
CertainTeed / GCP (Saint-Gobain)
K. Hovnanian Homes
Monokote
NxtGen DCCM (Matthews)
SeamonWhiteside
Davis & Floyd
Thomas & Hutton
Cape Fear Engineering
Development Resource Group
GMC
Ecosystem Services
KC Soil & Septic
DesignWorks
Beaufort Jasper Water & Sewer
Berkeley County Water & Sewer
Coleman Company
SL Shaw
Multi-billion dollar market cap companies

Active clients across civil engineering, home building, construction materials, and public utilities.

What Clients Say

Our clients don’t just renew.
They champion us.

“

It used to take me 3 hours to make a report…with SiteMarker it’s ready before I leave the site.

EB
Earl Bailey
Construction Manager
“

If I were to take it away from my team right now and tell them to go back to paper, half of them would probably quit.

JQ
Jason Quick
Sen. Construction Manager
Hear It From Our Clients

Don’t take our word for it — hear theirs

Earl Bailey
Construction Manager

“It used to take me 3 hours to make a report…with SiteMarker it’s ready before I leave the site.”

Samantha Eaton
Civil Engineer

“Where has this been all of my career? Now having this as a tool is incredible.”

Michael Drexler
Technical Sales Representative

“I literally go back to the truck, refine my notes…issue the report right there — and then I leave.”

Jason Quick
Sen. Construction Manager

“If I were to take it away…half of them would probably quit.”

Why This Opportunity

This isn’t a quota.
It’s a company-building moment.

We’ve proven the product works. We’ve proven clients love it. Now we need someone to build the machine that scales it — and own a meaningful piece of what they create.

Green Field, Real Revenue

$505K ARR, 133% NRR, and zero churn — achieved with the founder selling solo. You’re not being asked to validate a market. You’re being asked to own it.

Build the Playbook

Define the sales motion. Hire and train the reps. Shape comp, territories, and team structure. By year three, you’ll have 4–5 teams running the playbook you designed.

Founding-Team Equity

This is employee #8 at a company with $1.6M raised and a clear path to $50M ARR. Meaningful early-stage equity means you participate in the upside you create.

The Role

Director of Sales

A player/coach role where you build pipeline, close deals, and stand up the entire sales org from scratch — with a comp package designed for outsized upside.

What You’ll Do
  • Own the full sales cycle from prospecting through close across civil engineering, home building, and construction verticals
  • Build and scale the sales playbook — you’ll define how SiteMarker goes to market
  • Hire, train, and lead a growing sales team as we scale past $1M, $5M, and beyond
  • Work directly with the CEO and product team to shape the roadmap based on market feedback
  • Leverage your AEC network to accelerate enterprise pipeline with national builders, engineering firms, and infrastructure companies
The Package
◈
Base + Tiered Commission
Competitive base salary with escalating commission rates that accelerate above quota
◆
Team Override
Commission on all new ARR closed by your team — your earnings scale as the org grows
↻
Renewal Commission
Ongoing commission on first renewal ARR from accounts you close — rewards lasting relationships
★
Foundational Equity
Meaningful ownership stake with 4-year vest and 1-year cliff — real skin in what you build
▲
Milestone Equity
Additional equity unlocked by hitting personal quota targets and company ARR milestones
Reports To
Landon Messal, CEO
Stage
Seed / Growth — $505K ARR
Market
AEC / ConTech
Location
Remote / Travel to clients
Who You're Joining

A world-class team of builders who get results.

Our team pairs decades of building and scaling companies with deep roots in AEC and billions in exits & IPOs. We’re one hire away from liftoff.

Landon Messal
Landon Messal, P.E.
Founder & CEO
Licensed civil engineer. Former Dir. of Digital Innovation at SeamonWhiteside. Only Autodesk Certified Professional in SC.
Tom Evans
Tom Evans
Head of Engineering
2x founder. 20 years building digital products. Led engineering at Brightside Health, Evotion, and Limelite.
Trey Pringle
Trey Pringle
Head of Ops & Growth
3x founder. Yale postgrad. 15+ years scaling tech firms and venture fundraising. Featured by Fast Company and The Aspen Institute.
Matt Crawford
Matt Crawford
Integrated CMO
Ex-Workiva (NYSE: WK) and ex-Granular ($300M exit to DuPont). University of Iowa Tippie College of Business.
?
You
Director of Sales
The sales leader who builds the playbook and takes SiteMarker from PMF to market dominance.
University of Tennessee
Brightside Health
Yale
Granular
Workiva
Choate Construction
Board Advisors
Will Gregg
Revenue & Growth
Former Head of Growth at Workiva (NYSE: WK). Helped scale from 50 employees to $6B market cap.
Dave Priester
Industry Buy-In
Former CEO & Board Director at Choate Construction. Grew the firm to $2B+ in annual revenue.
Gary Collins, PLA
Industry Applications
VP at SeamonWhiteside. 25+ years in land planning and landscape architecture.
J. Cameron Parker, PE
Product Applications
Founder at Development Resource Group. Professional Engineer focused on infrastructure improvement.

Ready to build
something great?

The product is proven. The market is massive. The team is world-class.
The only thing missing is you.

Landon Messal
Landon Messal
Chief Executive Officer
landon@sitemarker.com
+1 (843) 276-6909
Trey Pringle
Trey Pringle
Head of Ops & Growth
trey@sitemarker.com
+1 (864) 386-1526
Let’s Talk →